What We Require
Our Standards: How We Vet Every Ranch
Not every ranch qualifies. We personally review every operation before it joins OwnYourHerd. These are the non-negotiable standards Vincent Farms was held to, and the same bar every ranch we add next has to clear.
The Baseline
Every Ranch. Every Animal. No Exceptions.
These are the minimum requirements for any ranch that joins OwnYourHerd. Vincent Farms meets every one of them today. If a ranch cannot meet every single one, it does not join. Period.
- 100% pasture raised for the life of the animal
- No routine hormones or antibiotics
- Access to clean water and open grazing at all times
- Shelter from extreme weather appropriate to species and region
- No feedlot finishing or confinement operations
- Humane handling at every stage of life
Animal Welfare
The Baseline Is Just the Beginning
Meeting USDA organic or "grass fed, pasture raised" labels is not hard for a ranch that is already doing things the right way. Those certifications are a floor, not a ceiling, and we treat them that way. Vincent Farms raises animals the way animals were meant to live: cattle on open pasture, with room to graze and roam.
Healthy animals on healthy land produce better food. That is not a theory, it is what happens when you stop cutting corners and start paying attention. We do not believe in raising animals at the lowest standard the law allows. The law sets the floor. Vincent Farms builds well above it, and any ranch we add next will too.
Beyond the Baseline
What Sets Our Ranchers Apart
Meeting the baseline gets you considered. These are the values and practices that make a ranch part of OwnYourHerd, starting with Vincent Farms.
Regenerative Grazing
Vincent Farms practices regenerative, rotational intensive grazing that improves soil health and pasture diversity.
Family Operated
Vincent Farms is owner operated. Justin runs the daily operation himself, and it's a requirement for any ranch we add.
Full Transparency
You can visit your ranch any time. You know the rancher by name. Nothing is hidden because there is nothing to hide.
Personally Vetted
We do not accept applications from a form and approve them from a desk. Every ranch is visited. Every rancher is interviewed.
Land Stewardship
Pasture based is the floor, not the ceiling. Vincent Farms goes further with managed grazing and minimal chemical inputs, and we'll hold every future ranch to the same.
Community Accountability
When families who own animals can visit the ranch and talk to the rancher directly, the standard holds itself.
What We Reject
Not Every Ranch Makes the Cut
If a ranch doesn't clear every standard above, it doesn't join OwnYourHerd. Full stop. If any of the following apply, the answer is no.
- × Feedlot operations or confinement feeding
- × Routine use of growth hormones or preventive antibiotics
- × Corporate or absentee owned operations
- × Ranches that will not allow owner visits
- × Operations that prioritize volume over animal welfare
- × Any ranch that treats the land as something to extract from rather than steward
Our Commitment
Standards You Can See for Yourself
We publish our standards because we want you to hold us to them. Visit the ranch. Talk to the rancher. See the animals. Transparency is not a feature, it is the whole point.
Meet Our Rancher